Experience

TBWA / PARIS   Oct 2016 - Present                                                                                                                                                                                                                   INTEGRATED CREATIVE DIRECTOR

Nissan’s Sponsorship of the UEFA Champions League.

FREELANCE   Jan 2015 – Sep 2016                                                                                                                                                                                      CREATIVE/CREATIVE DIRECTOR/CONSULTANT

Post Old School and prior to re-joining TBWA, I freelanced at a variety of agencies in Europe including BETC (London), McCann, Leo Burnett, Ogilvy and Publicis (Paris). International clients include Nespresso, Kellogg’s, Nestlé, Ford, Flying Blue and Rimmel London (on which I was a member of the pitch-winning team).

OLD SCHOOL  AGENCY July 2013 – Dec 2014                                                                                                                                                                  FOUNDING PARTNER/CREATIVE DIRECTOR                                                      

An international Creative Consultancy set up to work directly with clients on brand strategy, creative ideas and digital content. Clients Include:

BMW Motorcycles (Munich) - Brand strategy and repositioning. Creating a new brand ‘look & feel’. Creating digital content for specific product launches.

L’Oreal Paris (Paris) - Digital content strategy and content film for the launch of L’Oreal’s Butterfly Mascara.

Philips (Amsterdam) - Digital strategy and content for Philips Diamond Black toothbrushes.

Western Union (Paris) - Activation ideas for WU’s sponsorship of the UEFA Europa League. European press and poster campaign.

TBWA / PARIS  Jan 2012 – June 2013                                                                                                                                                                                                                 EUROPEAN CREATIVE DIRECTOR

Infiniti, Nissan’s premium luxury mark, is established in the USA, but had zero recognition in Europe. Going head-to-head with Mercedes and BMW, we first had to define the brand, then establish a credible strategy, and finally create and execute a fully integrated 360 campaign.

Infiniti’s global sponsorship of the Red Bull Racing F1 team allowed me the opportunity to oversee creative teams across the TBWA global network, and manage a relationship with clients based in America, Japan and Europe.

TBWA / PARIS   Oct 2009 – Dec 2011                                                                                                                                                                                                                                           SENIOR COPYWRITER

Created integrated Pan-European and global campaigns across Nissan’s range of cars. Product launches, motor show films, guerrilla campaigns and online activation. Worked across the TBWA network on international SWATs.

SAINT@RKCR Y&R / LONDON   Apr 2008 – Apr 2009                                                                                                                                                                                                                 SENIOR CREATIVE

At Y&R’s digital agency, Saint, I was on the pitch-winning team tasked to launch the computer game, Prince of Persia. Worked across the client-list creating digital outdoor, websites, digital display, data visualisation and live activations.  

FREELANCE   Jan 2006 – Jan 2008.                                                                                                                                                                                                                                                                             CREATIVE

RKCR Y&R / LONDON                                                                      

Developed campaigns for clients such as Sharpie Markers, Virgin and the BBC.

BEATTIE McGUINNESS BUNGAY / LONDON                               

Developed campaigns for IKEA and McCain’s Oven Chips.

4CREATIVE / LONDON                                                                                    

In-house creative agency for Channel Four, the UK’s most creative and irreverent TV channel. Developed campaigns for programs and services.

ALBION / LONDON                                                                                          

Gained valuable non-advertising experience at this Wieden + Kennedy spinoff agency. Worked on “Internet start-up” clients and (then) revolutionary ideas such as car sharing.

TRIBAL DDB / LONDON                                                                                  

Worked on the digital part of the VW account creating display advertising and digital activations.

M&C SAATCHI / LONDON   Sep 2001 – Nov 2005                                                                                                                                                                                                                                             CREATIVE

Created campaigns across an extensive client list. Highlights include a print campaign for Krug Champaign, pitch-winning work for The Mirror Newspaper – a provocative campaign against the war in Iraq, and working on British Airways Premium Holidays and Club World.

MORTIMER WHITTAKER O’SULLIVAN / LONDON    1996 - 1999                                                                                                                                                                                            ART DIRECTOR

Was on the pitch-winning team for AOL and Netscape responsible for launching these brands into the UK during “Web 1.0”.

OGILVY & MATHER / JOHANNESBURG   June 1994 – June 1996                                                                                                                                                                          JUNIOR ART DIRECTOR

I can draw, so I started my career out as an art director. It was the days before Macs and I learned a lot about the craft of advertising but came to realise I preferred writing the words rather than making them look beautiful.

clients

The client list I've worked on is extensive - ranging from planes, trains and automobiles to sports drinks and alcohol. From newspapers and television channels to department stores and jewellers. And from banks and insurance companies to computer games and charities. 

cars/motorcycles

Ford
Nissan
Infiniti
Rover/MG
VW
Toyota Hybrid
FIAT
BMW Motorcycles
AA

FINANCIAL/INSURANCE

Lloyds TSB
Lloyd's of London
Royal Bank of Scotland
Direct Line Insurance
Nedbank
Western Union

media

Virgin Media
BBC
Daily Mail
Daily Mirror
ITV
AOL
Netscape

Retail Stores

Somerfield Supermarket
H. Samuel/Ernest Jones Jewellers
Harrods
John Lewis
IKEA