Hello there, thanks for checking out my stuff. Before I introduce myself, just a quick word on the amateurish nature of this site: My website is currently not up-to-date as I’m technically not on the market at the moment - I'm also not very technical, so I’ve quickly put this web-blog-site-a-folio together for you, hopefully it will give you a sense of who I am and what I've done.
I’m Adam Mandelstam, a South African-born, British citizen, Paris-based Creative Director. I have over 20-years' multidisciplinary agency experience under my belt and I stand by one simple creative belief: Regardless of media, a big idea must exist at the heart of every piece of communication, and meticulous craft is essential.
I'm Currently at TBWA Paris, where I'm the Integrated Creative Director of Nissan's sponsorship of the UEFA Champions league. I look after all the social activity for Europe as well as the Global ATL communication. Here are a couple of things I've recently produced:
THE TROPHY HIJACK - A FaceBook Live event. Well, a fake FaceBook Live event, that created a fair amount of noise around a fairly boring trophy tour.
What could possibly be better than football? Football played on the back of moving trucks, of course! Introducing: TRUCKERBALL. Here’s the launch film; there’s more in the pipeline for this fun idea.
RIMMEL LONDON - I was lucky enough to be part of the talented team at BETC London who pitched for, and won, the UK Rimmel London account. Rather than the usual didactic make-up application demo with rubbish "science bit", we opted for culturally relevant music vids.
I was the European Creative Director on the INFINITI account for two years - Responsible for the brand’s launch into Europe, Africa and the Middle East, as well as Infiniti’s global sponsorship of the Red Bull Racing F1 team. As a taster, here's the integrated Campaign we did for the original SUV/Sports Car crossover, the Infiniti QX70:
And here’s the case-study/campaign-wrap-up video. Normally I wouldn't share it as it's not the most mind-blowing, award-winning work, but it certainly was a very rewarding experience. After all, the opportunity to launch a car brand from scratch doesn’t come around very often.
Here's a sneak-peek at something I'm currently working on... I can't say much more, but fingers crossed this idea will be coming to a store near you very soon. #ShowerGelLyrics
I know, print is dead, right. But thinking inside the box is still as important as ever, it's just not called PRESS AND POSTERS anymore. I'm a writer, but I think in pictures.
Prior to joining TBWA back in 2009, I'd never really worked on cars before, but judging by this body of work, it's pretty clear I'm now a "car guy". Car brands are desperately trying to reposition themselves as tech companies and lifestyle brands, so perhaps I'm actually a automotive, tech and lifestyle brand specialist? Anyway, here are a couple of NISSAN ads that show a different side to what's being currently done.
Thanks again for looking, I hope you've enjoyed.
Adam